Piquing Interest – Using Articles to Get People to Your Website
If you want to get people to visit to your website you need to be seen on places other than your website! You need to have links on the Internet that direct readers and potential clients back to you and you need to give them a reason to visit them. One of the ways you can do this is by writing articles on topics that are relevant to your target market. (Hint: You can do that here on akgmag!)
Of course, that means that you need to know who your target market is. You should think about the services you are offering and ask yourself several questions:
- What do I write best?
- Who will benefit from my services?
- What sites do they visit?
- What keywords might they search for?
- What are they reading online?
- What are they interested in?
- What kinds of businesses do they have?
- How much money do they have to spare on services?
There are many more questions you could ask, but if you can answer those few questions you will have a base knowledge that will help you write articles that will get the attention of your future clients or readers. This will help you decide what kinds of articles to write.
Once you have some articles that are interesting and targeted at potential readers and have points in them that will make them want to find out more, what do you do with them? There are several places you can publish articles online where you can leave a link that points back to your website.
Article directories are one of the most popular sources of publishing articles. There are a few things that you should keep in mind. First of all, you want to make sure that the article directories you use are popular and get good traffic. Second, you should check their page rank. A link from a directory with high page rank will be more valuable. Diversity is a good idea too, though, and new directories could also benefit you. Third, you should make sure that the article directory allows you to either leave links in the article or in a reference box. If you are using a reference box make sure that the statement you leave in it has your website and attracts the reader.
There are a few other ways that you can get articles published on other sites. You can ask bloggers if you can write a guest post for their blog. Find blogs that are fairly popular and have a good readership and have a market that would include your potential clients. Guest posters are usually allowed to leave a link back to their site. You can also submit articles to newsletter or web sites that focus on your topic of interest.
Once you’ve submitted articles, don’t forget to promote them! Link to them from your blog, social media profiles, and through your social bookmarking tools. You’ll soon see which article sites provide you with traffic and the best exposure and you’ll quickly see which topics and keywords are bringing you the best results in your promotional efforts.
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