Fresh Ideas for Email Marketing

If you are new to email marketing to promote yourself it can be pretty hard to figure out what to include in your campaign.  One of the first things you should do is subscribe to some email newsletters and analyze them.  Think about which ones you like and which ones you do not.  Then ask yourself:

  • What do I like about them?
  • What do I not like about them?

This should give you a good start!  What if you still cannot think of anything to put in your email newsletter?  Here are 7 ideas to get you started:

1.    Featured blog posts – go back to your blog and feature a couple of the posts that you are proud of.  If you have had a guest poster or have done a guest post somewhere else you can feature that as well.

2.    A Day in the Life of a Copywriter – people are interested in how you get things done and what your life is like.  Give them a taste of your life and let them get to know you a bit.

3.    Fabulous tweets or Facebook conversations – have you had some great interaction with someone on Twitter or on Facebook?  Perhaps learned something new from someone or maybe you were able to teach someone something?  Highlight it in your newsletter!  Make sure you get permission from the person involved before you use their name though.

4.    Promotions/Contests – offer a promotion once in awhile.  You can tie it in to other social media accounts, too!  Have a comment contest or a new fan contest.

5.    Content – give them some content!  Remember that the best email newsletters are the ones that do not just sell.  They offer people value and that is why they continue to subscribe, and more importantly, to open your emails!

6.    Surveys – do a survey with your readers to find out what their experiences are, what they want to know, what they are passionate about.  Keep it short and sweet and share the results.

7.    Reviews – you likely use products or read books that are focused on your industry all the time so share your opinions with people.  Let them know about the last great book you read (whether it is a physical book or an e-book) and tell them how to get it.  People like to know what others think of products and services before they buy so share with them.

Not all writers use email marketing to help them promote themselves but it can be a very valuable tool to help you continually communicate with clients and attract new clients.

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