Improve Your Writing Skills

A writer who writes for a living (part time or full time) should continually work at improving his or her skills. You can be at the top of your game and still continually boost your skills so that your writing gradually improves and so that you continually enjoy the process of crafting with words. Here […]

Tips to Hook Your Readers in the First Paragraph

Is your goal to help clients make  more sales?  Want people to follow through on the desired call to action?  If you have managed to pull your reader in with a great title the next important factor to whether they continue reading or not is the first paragraph.  If that first paragraph is not engaging […]

How to Break Into Technical Copywriting

If you want to break into technical copywriting you will be happy to know that there is a large demand for writers who can write technical copy.  There are various fields of technical copywriting  so if you have experience in a specific field you can focus on that one.  With specific technical skills and some […]

Tips to Get Web Surfers to Stop and Take Action

When it comes right down to it there is only one way to get sales from your copy – you need to tell web surfers who are visiting a website what you want them to do.  Yes, that is it.  Of course, there’s a little bit more to it than that but that is basically […]

Writing Point of View Can Make Your Copywriting More Personal and Result in More Impact

When you write copy for a website, readers become more involved if you use the “you” view.  This simply means emphasizing second person pronouns like “you” and “your” to bring the reader benefits to the forefront.  Using this technique makes it more personal for the reader and makes them feel that you are interested in […]

Use a Conclusion to Your Best Advantage

If you want your writing to be memorable, your conclusion must be fully utilized.  The conclusion of any piece of  writing is often the part that readers will remember the most.  It is the last thing they read and will be the part they think back on.  It will represent the entire article that they […]

How to Write Titles that Get Attention

When it comes down to being read on the Internet the first thing you need is a great title.  Think about the last time you did a search.  What was the first thing you did?  You scanned the titles that came up on the first page.  Why do you click on the titles that you […]

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